What is a “call to action” (CTA) in marketing? A CTA is specific wording motivating your audience to take a certain, desired action.

The need for printed marketing materials is especially high with businesses starting to open back

Often, buyers need more than one contact with a business before they make a purchase. Sometimes, with more complex sales, it takes an entire

In addition to marketing materials we also offer custom, personal materials for all occasions.

What makes for great #direct mail? It’s content, but it’s also timing and frequency.

We continue to push that communication is still key. Lexinet can help deliver your message through #marketing materials. These pieces...

When it comes to #personalization in marketing, both digital and #print, are you still on the sidelines? Do you want to give...

What’s a marketing #portal? It’s a private website just for your company that houses your branded marketing materials. Your portal gives...

Print #marketing will always be on trend. On it’s own or coupled with digital, it’s a tool that continues to be effective and successful....

Despite the meteoric rise of digital marketing, consumers still have a love affair with #print. From direct mail to packaging to signage...

Ideas to encourage environmental action in the workplace. The first Earth Day launched April 22, 1970. For the last 50 years we remind...

We are all working on adapting to current circumstances. Events, marketing, advertising- it’s all changing. But we’re not seeing any of...

It used to be that personalizing your marketing, whether digitally or in #print, was something that made you stand out. It was something...

We might be in different industries or at different companies, but we’re all working towards the same goals for ourselves: sales and growth.

If you keep hearing the term "drip marketing," there's a reason. It's a powerful lead nurturing tool that works. The marketer sends...

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t...

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation...

Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for revenue...

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct...

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation....