top of page

Persistence Pays Off with 1400% ROI


Often, buyers need more than one contact with a business before they make a purchase. Sometimes, with more complex sales, it takes an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple #touches, you can get far better results than with a single touch alone. Let’s look at how one marketer used this approach to get 1400% #ROI.


Step 1: The marketer sent a high-gloss tri-fold #mailer that grabbed instant attention inside the mailbox. The mailer used name #personalization, relevant text, and a personalized URL that invited the recipient to enter an email address to download a free, high-value white paper. Recipients were also encouraged to fill out an optional survey to provide the marketer with more insight into their individual needs.


Step 2: The marketer sent a follow-up mailing to non-responders. This mailing built on the name recognition started by the first mailing, but was tweaked to differentiate the two. After this mailing, the marketer saw a rise in #responses — so much so that the third mailing was delayed to spend time responding to these leads.


Step 3: The marketer sought to engage people who had not responded to the first two mailings. This mailing was an invitation-style A7 #envelope with full-color #brochure insert, personalized note, and personalized URL. Respondents were also offered the chance to win one of two high-end prizes.


The results? The company exceeded its #sales goals by 400% and achieved more than 1400% ROI.


What made this program such a success? The marketer understood that sometimes it takes more than one contact to build name recognition and #trust. In a multi-touch campaign, each piece builds upon the next, and in the end, you gain results not possible with a one-off piece.


Want to tap into the power of multi-touch marketing? Let's chat!

Contact us at 1-800-767-1577 or tlc@lexinetcorporation.com. There's also a contact form here.


14 views0 comments

Recent Posts

See All

Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writi

bottom of page