The need for printed #marketing materials is especially high with businesses starting to open back up while still maintaining personal distance. The focus has shifted to putting #branded, informational marketing materials in the hands of customers or prospects. Often called “leave behinds”, these tangible interactions with your company are proven to be effective marketing tools without in-person contact necessary.
#Brochures and rack cards provide a brief, but efficient snapshot of your services or a few featured products. They are utilized often for marketing because they are easily shareable, affordable and are informative without being overwhelming. Both brochures and rack cards can be placed prominently in-store for quick access. When trade shows start ramping back up, they're perfect to hand out or have available in your booth.
We see #booklets trending right now. While you can direct people to your website, booklets give the ability to showcase a wide variety of products in an easy-to-read, catalog format. Customers tend to keep booklets around and come back to them at a later time. That means they will have multiple interactions with your company and products to help drive awareness and sales.
Other ideas for using booklets include annual reports for investors or donors, chamber tourism guides, campus information for prospective students or manuals for product specs and instructions. Booklets are also great for internal employee manuals and handbooks.
Calendars are not only a unique marketing tool for your business, but they are useful to your customer. With #calendars you can customize imagery and messaging while branding it with your company logo and information. You can add helpful tips, fun holidays or quotes to your calendars. A benefit of using calendars is they are looked at or interacted with consistently throughout the entire calendar year.
Newsletters are a simple, but effective way to stay in consistent touch with customers. This format allows you to share up-to-date company information, feature new products, highlight a customer #testimonial, or introduce your team members. With strong imagery and informational content, newsletters are a great way to keep customers engaged with your company throughout each year.
Some quick tips for making the most out of your business leave behinds:
1) Keep in simple. Make the text easy to read with headers or bullet points when possible.
2) Use high-quality images of your facility, staff or products on your pieces.
3) Always brand your materials with your logo, contact info and website/social media URLs.
4) Shift your messaging to fit who your audience is going to be.
Lexinet also offers yard signs, presentation folders, vinyl banners, #magnets and more. Our team is ready to help with affordable marketing options for your business. We'll deliver your message. How can we help?