Data-Driven Marketing: The Key to Achieving Business Success
In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on...
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- Sep 22
- 2 min
Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them...
- Aug 21
- 2 min
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away...
- Aug 16
- 2 min
Unleashing the Power of Top-of-Mind Awareness
In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular...
- Jul 24
- 2 min
Making Content Marketing Work for You
One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought...
- Jun 26
- 2 min
Case Study: The Power of a “Thank You” Note
When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers...
- May 19
- 2 min
5 Benefits of Having an Up-to-Date Mailing List
Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in...
- Apr 28
- 2 min
4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better...
- Mar 28
- 2 min
Creating Customer Loyalty
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales...
- Mar 3
- 2 min
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing...
- Feb 1
- 2 min
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong,...
- Jan 17
- 2 min
5 Tips for Data You Can Trust
The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data...
- Dec 30, 2022
- 2 min
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial...
- Dec 16, 2022
- 2 min
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential...
- Dec 5, 2022
- 2 min
Digital Takes Your Printing Green!
Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing?...
- Nov 14, 2022
- 2 min
Four Data "Buckets" and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data...
- Oct 17, 2022
- 2 min
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or...
- Sep 30, 2022
- 2 min
What Is Reciprocity? How Can It Boost Sales?
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There...
- Aug 29, 2022
- 2 min
5 Tips for Better Multichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message...
- Aug 8, 2022
- 2 min
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends...
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