Lexinet

The Contractor Marketing Pyramid: Building a Support System That Drives Sales When it comes to contractor marketing, strategy is crucial....

Ideally, contractor marketing partnerships are a win for everyone. Manufacturers grow their revenue and market share, contractors build...

There was a time when marketing was all about direct mailers, trade shows, and newspaper ads. Then suddenly, social media came, crashed...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences...

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...

In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's...

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are...

Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two...

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail...

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three...

Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple,...

In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on...

Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them...

Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away...

In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular...