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November 4, 2019

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep th...

October 17, 2019

Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, and your mess...

October 8, 2019

Quick!

If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape.

1. Address...

October 2, 2019

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must haves” for any...

September 25, 2019

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or per...

August 22, 2019

Do You Know These 9 Buyer Types?

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list...

July 23, 2019


 

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter.  You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results ar...

June 25, 2019

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.

1. Mailing list

Is your mailing list current? Are you mailing...

June 13, 2019

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.

  • 80% of consumers are more li...

May 23, 2019

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground f...

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