5 Benefits of Having an Up-to-Date Mailing List
Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in...
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sydneyh83
- Apr 28
4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better...
sydneyh83
- Mar 28
Creating Customer Loyalty
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales...
sydneyh83
- Mar 3
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing...
sydneyh83
- Feb 1
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong,...
sydneyh83
- Jan 17
5 Tips for Data You Can Trust
The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data...
sydneyh83
- Dec 30, 2022
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial...
sydneyh83
- Dec 16, 2022
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential...
sydneyh83
- Dec 5, 2022
Digital Takes Your Printing Green!
Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing?...
sydneyh83
- Nov 14, 2022
Four Data "Buckets" and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data...
sydneyh83
- Oct 17, 2022
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or...
sydneyh83
- Sep 30, 2022
What Is Reciprocity? How Can It Boost Sales?
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There...
sydneyh83
- Aug 29, 2022
5 Tips for Better Multichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message...
sydneyh83
- Aug 8, 2022
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends...
sydneyh83
- Jul 18, 2022
Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting...
sydneyh83
- Jun 27, 2022
Creating a Sustainable Package
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they...
sydneyh83
- Jun 6, 2022
Get the Most Out of Personalized Print
You increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't...
sydneyh83
- May 23, 2022
What Matters More Than Products, Services, and Price? Customer Experience!
When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more...
sydneyh83
- May 9, 2022
Personalization Spells "Respect"
You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor,...
sydneyh83
- Apr 25, 2022
5 Ways to Maximize Your Print Investment
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with...
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