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Contractor Marketing Strategies That Drive Sales
The Contractor Marketing Pyramid: Building a Support System That Drives Sales When it comes to contractor marketing, strategy is crucial....
6 days ago5 min read
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The Hidden Costs of Inconsistent Contractor Branding: Why Manufacturers Need a United Marketing Strategy
Ideally, contractor marketing partnerships are a win for everyone. Manufacturers grow their revenue and market share, contractors build...
Apr 223 min read
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What Big Business Are Doing Now In Marketing (And Why It’s Working Better Than Ever)
There was a time when marketing was all about direct mailers, trade shows, and newspaper ads. Then suddenly, social media came, crashed...
Mar 273 min read
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Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...
Mar 32 min read
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Do You Know Who Your Best Customers Really Are?
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...
Jan 232 min read
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Ditch the Guesswork: How Data Can Transform Your Marketing Game
Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences...
Dec 20, 20242 min read
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7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...
Nov 22, 20242 min read
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How Positive Messaging Can Elevate Your Brand
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...
Oct 16, 20242 min read
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Gear Up Your Marketing Strategy for Summer Success
As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...
Jul 17, 20241 min read
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5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...
May 28, 20242 min read
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Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's...
Apr 30, 20242 min read
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Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are...
Mar 22, 20242 min read
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5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two...
Mar 20, 20242 min read
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Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail...
Feb 20, 20242 min read
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5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three...
Jan 19, 20242 min read
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Got Brand Identity? You Can! (Here’s How)
Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple,...
Dec 15, 20232 min read
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Data-Driven Marketing: The Key to Achieving Business Success
In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on...
Nov 8, 20232 min read
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Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them...
Sep 22, 20232 min read
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Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away...
Aug 21, 20232 min read
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Unleashing the Power of Top-of-Mind Awareness
In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular...
Aug 16, 20232 min read
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