Lexinet

There’s a big difference between a transactional relationship and a long-term partnership! In the fast-paced world of manufacturing, marketing demands never stop. Brochures need updating, product flyers need local customization, and contractors constantly need materials that align with brand standards. It’s so tempting to treat your print and marketing support like a simple transaction: you send a file, they print it, and you move on. But what if there was a better way?! A tr

Your contractors are known for their craftsmanship, their expertise, and their ability to deliver results in the field. But, skills alone...

Growth doesn’t always mean hiring more people; systems scale better. When most manufacturers or corporations consider growth, their first...

When your contractors and partners feel supported from the start, everything changes. We’ve all seen it: A new contractor joins a...

In a perfect world, every contractor you partner with would have a full-service marketing team keeping their brand sharp and consistent....

How much time is wasted chasing down marketing materials? If you’re a contractor, you know the drill: you’ve got a big job starting...

When we think about it,  every project you take on is more than just a job, it’s a chance to boost your brand’s visibility in the...

If you've worked in or around the contracting world, you've probably heard that contractors “just don’t care” about marketing.  But...

You’ve probably heard it before: your people are your greatest asset. But what if we told you your contractors could also be your best...

For contractors, time is a limited resource—and too often, it’s spent managing marketing tasks that pull focus away from customers and...

The Contractor Marketing Pyramid: Building a Support System That Drives Sales When it comes to contractor marketing, strategy is crucial....

Ideally, contractor marketing partnerships are a win for everyone. Manufacturers grow their revenue and market share, contractors build...

There was a time when marketing was all about direct mailers, trade shows, and newspaper ads. Then suddenly, social media came, crashed...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences...

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...

In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...