7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...
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Oct 162 min read
How Positive Messaging Can Elevate Your Brand
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...
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Jul 171 min read
Gear Up Your Marketing Strategy for Summer Success
As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...
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May 282 min read
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...
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Apr 302 min read
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's...
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Mar 222 min read
Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are...
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Mar 202 min read
5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two...
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Feb 202 min read
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail...
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Jan 192 min read
5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three...
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Dec 15, 20232 min read
Got Brand Identity? You Can! (Here’s How)
Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple,...
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Nov 8, 20232 min read
Data-Driven Marketing: The Key to Achieving Business Success
In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on...
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Sep 22, 20232 min read
Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them...
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Aug 21, 20232 min read
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away...
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Aug 16, 20232 min read
Unleashing the Power of Top-of-Mind Awareness
In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular...
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Jul 24, 20232 min read
Making Content Marketing Work for You
One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought...
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Jun 26, 20232 min read
Case Study: The Power of a “Thank You” Note
When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers...
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May 19, 20232 min read
5 Benefits of Having an Up-to-Date Mailing List
Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in...
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Apr 28, 20232 min read
4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better...
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Mar 28, 20232 min read
Creating Customer Loyalty
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales...
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Mar 3, 20232 min read
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing...
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