Print #marketing will always be on trend. On it’s own or coupled with digital, it’s a tool that continues to be effective and successful.
Here are four ways to make your #print materials pop.
Color plays a huge role on how your business is perceived. It sets the mood. Color can create an emotional response and encourage action. It can also work against you if it is an afterthought. You can use brighter tones to grab attention. But you can also stay with a more muted palette using formats like gradients and ombré to stand out. However you use it, color can define your brand.
You can give your prospects a unique experience using touch. Stock, coating, embossing, foil, soft touch – these are just a few elements that can turn your regular pieces to premium. The longer someone is interacting with your marketing piece, the longer you are making an impression on them. Try a different texture approach increase #engagement.
You already know strong #branding is a must. Logos, brand colors and fonts will keep your marketing consistent and cohesive. But you also need to focus on the design you are using to drive awareness. Attention to detail is crucial in setting yourself apart from competitors. Make a connection with your target audience with relatable and relevant imagery that aligns with your content.
The #content is just as important as the look and feel of your marketing pieces. What makes a story pop? Keeping it simple. Honest testimonials of the success of your product or service can easily tell a quick and effective story. Add a strong call-to-action that relates to your testimonials and you will drive response.