More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI....

What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document...

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and...

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper...

You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the...

Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on...

You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly...

We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is...

Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or...

What sets your business apart? While another business might offer the same services as you, the experience you give your customer or...

If your mailing is over-sized, personalized and relevant, it stands out. People want to read more. Here are some techniques for...

As we wrap up the calendar year, we want to ensure that you are up-to-date on upcoming and current social trends that you can expect to...

There are key essentials you will need when marketing your company. Here are a few tips on pieces to complete the marketing puzzle for...

Nothing sets your business apart quite like a high-quality and easy-to-navigate website. The process of creating, maintaining or updating...

Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers...

The holiday season may be a busy and expensive time for customers, but there is still a need to keep your marketing efforts ramped up...

Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand....