As we wrap up the calendar year, we want to ensure that you are up-to-date on upcoming and current social trends that you can expect to see in 2017. Here are 5 quick-hits for what to expect as we jump into 2017!
1. Vicarious Experiences Will Gain Importance
Customers will want to live through the story that you are telling them on social. People are going to want to see your products/services and how you go about providing them. Some of the best ways to reach your customer base in 2017 will be through 360 imaging, video, and live video. Live video will continue building momentum across social platforms. Kick off the year by including real-time flashes of your work into your year-long strategy.
2. Paid Advertising Will Matter
In the first half of 2016 we saw organic reach on social media platforms, such as Facebook, down nearly *52% according to Marketing Land. We can expect this trend to continue. Paid advertising could become a more integral part of your company’s social marketing toolbox. This tactic was once considered optional as organic reach was the focus, but in 2017, including paid ads in to your overall strategy could be a necessity.
3. Twitter More News-Oriented
Twitter has become more of a news product than a place to promote your business. Some, such as ABC News, sparked debate on if it was the “news outlet for the 21stcentury.” This could mean bad news for your ROI on Twitter promotions. People will be looking more for what is going on with current events than the product or service you are trying to promote at 9 a.m. on a Tuesday morning. For your company there may still be a fit for a Twitter presence, but layering other social platforms will be key.
4. Creativity and Originality Will Dominate
2017 is the time to show off the skill and creativity within your company! Whether you show an example of your work, flash the expertise in a service you offer, or reveal the abilities of your awesome employees, you can’t go wrong with highlighting your uniqueness. Arguably, the three platforms best suited to promote your business in 2017 are Instagram, Pinterest, and Facebook.
5. Social and Data Analytics
Social analytics are going to continue to be of the utmost importance, especially when it comes to organic reach. It is vital that you leverage analytics and tracking to monitor what it is your followers love to see. It is also just as important to find out what they don’t respond to. Expect analytics to continue to show you how quality over quantity is going to be more important than ever in 2017.
As can be said with every new year, changing with the trends is vital for success. Make 2017 a year to implement new ideas. If you are looking for ways to boost your social presence in 2017, let us help!
*- Marketing Land