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6 SEO Terms to Know

You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the success of your business’s website. By executing a successful SEO plan you maximize the number of visitors to your web pages and appear near the top of search results pages. Here are 6 terms within SEO that need to be understood to maximize your website’s performance.

Alt Text- Alt Text is text that explains the content of an image on your web page.

Keyword- A Keyword is a word or phrase that explains the contents of a page within your site*. These need to be accurate in order to draw the most amount of users to your site.

Meta Description- A Meta Description is a full description that describes your page. Meta descriptions help increase click-through rates on your website, but are not effective on search rankings**.

SERP- SERP stands for search engine results pages. This is the results page that an internet user sees after they submit a search query.

Sitemap- A sitemap is a model or chart of the web pages on your site. They show search engines how to maneuver through your site.

Title Tag- A Title Tag is an HTML element that helps internet users and search engines know what each of your pages are about.

By understanding how to develop a quality SEO plan you set your company up to maximize website traffic. Master these terms to take your company website to the next level!



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