Ideas to encourage environmental action in the workplace. The first Earth Day launched April 22, 1970. For the last 50 years we remind...

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional #marketing #campaign starts...

We all want to sell more products and services, and for decades, brand #awareness has been the subject of research and study. Is this a...

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your...

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated...

As a #nonprofit, you know the importance of personalized #directmail. Most likely, you are already personalizing your #mailers by the...

Increasingly, marketers understand the power of #emotions. Product features and benefits are essential, but someone’s need, connection,...

Since the start of the pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially...

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a...

Lexinet has been in business for 30 years. We continuously watch and adapt to how marketing trends change year to year. The last year...

What’s one of the keys to creating great Direct Mail copy? Keeping it tight! Over the years, the amount of #copy used in Direct #Mail...

Customers can change their mind at any time. One survey found that, even though 72% of consumers were highly satisfied with the products...

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX),...

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason...

Content marketing is one of the most important ways that people find and connect with you. You can deliver #content through print and...

Looking at revamping your #marketing mailings in 2021? Here are a few details to consider. 1. Fit your format. Before you start your...

Consumer trends of 2020 included moving to the suburbs and being home more often. The suburbanization of America and the amount of time...

Compete with the best. That’s a powerful motto. Here are five #marketing strategies used by top marketers that you should be using. Let’s...

When creating any direct #mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for...

Lexinet created and developed a new marketing portal, Agent Z Marketing, based on demand in the #salon and #spa industries for affordable ma