• Lexinet

The Power of Marketing Local


Consumer trends of 2020 included moving to the suburbs and being home more often. The suburbanization of America and the amount of time we're at home is changing the way we live, work, and play.


Consumers are increasingly shopping where they live, whether it’s for safety or convenience. Smaller, #local businesses are often perceived as safer choices than crowded big-box stores. There is also an increased desire to support local businesses during tough times.


For companies looking to grow their sales, this means an increased emphasis on localized marketing. According to a study by Accenture, two-thirds of consumers are now either shopping primarily in neighborhood stores or buying more locally sourced products.


For companies looking to grow their sales, this means an increased emphasis on localized marketing. According to a study by Accenture, two-thirds of consumers are now either shopping primarily in neighborhood stores or buying more locally sourced products.

How do you engage local customers? Here are five ideas.


1. Emphasize direct mail. Direct mail with pictures of your location and referencing local landmarks and personalities creates a sense of home. “Conveniently located one block from Town Square!” Lexinet can easily help you create a direct mailing list that targets specific areas or neighborhoods.


2. Use local imagery. For localized marketing, trade out the stock photographs for images taken in your area. Showcase the local landscape, architecture, activities and people.


3. Add personalized maps. Specialized software allows you to dynamically add #personalized maps to your print communications. Show the driving route from the recipient’s home or office to your store or venue. Add distance, driving time, and important landmarks, such as parking garages and restaurants.


4. Support other local businesses. It's a team effort to keep your area thriving. Partner with other businesses in special offers or events.


5. Get involved. Create relationships with your local community by #volunteering your services or donating your products. Being a part of your community keeps you top of mind all year. Those actions can create organic marketing through doing good for others.


Tap into the shifts of what's happening in your area with powerful localized #marketing. Keep your audience’s hearts—and shopping—local. Let Lexinet help you create a direct mail campaign that connects you to your community. Let's chat!