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Where to Focus

Lexinet has been in business for 30 years. We continuously watch and adapt to how marketing trends change year to year. The last year found all businesses shifting numerous operations from #marketing strategy and planning to budgets and execution. If your competitors are back to marketing full steam, you don’t want to give them an edge because you haven't ramped marketing efforts back up.

A strategic brief from the CMO Council, “Getting It Done in 2021,” gave some critical insight. The survey found that despite a challenging year in 2020, nearly two-thirds of CMOs planned to increase their marketing spend in 2021. They've been strategic with their marketing dollars this year.

According to the CMO Council, marketers are focusing their budgets on the following areas:

  • Customer journey, acquisition, and conversion (50%)

  • Planning around digital growth strategies (36%)

  • Campaign execution and measurement (35%)

  • Demand generation and pipeline (32%)

  • Taking action on customer data insights (26%)

Want to stay competitive in the last leg of 2021? Focus your efforts on understanding your #customers. What priorities, needs, and fears are driving their purchase decisions? How do they make those decisions and what types of #content (and which channels) do they use along the way? From there, plan your efforts and execution accordingly.

We've spent 30 years mastering marketing through print. Let us help. Let's chat!

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