What sets your business apart? While another business might offer the same services as you, the experience you give your customer or potential customer can help close the deal. Currently, 89% of marketers expect customer experience to be their primary differentiator against competitors. * The new year brings opportunities to include new ideas in to your marketing. Here are 7 ways to focus on the customer experience in 2017: 1. Tell your story. How will customers know your bac

As we wrap up the calendar year, we want to ensure that you are up-to-date on upcoming and current social trends that you can expect to see in 2017. Here are 5 quick-hits for what to expect as we jump into 2017! 1. Vicarious Experiences Will Gain Importance Customers will want to live through the story that you are telling them on social. People are going to want to see your products/services and how you go about providing them. Some of the best ways to reach your customer ba