Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here are 10 reasons direct mail needs to be one of your marketing hacks. 1. Increases branding and keeps your company top of mind. 2. Is one of the most inexpensive, yet most effective marketing strategies. 3. Is seen by 98% of recipients the same day it is delivered. 4. Evades the spam filter. 5. Can serve a variety of marketing goals, from sh

What sets your business apart? While another business might offer the same services as you, the experience you give your customer or potential customer can help close the deal. Currently, 89% of marketers expect customer experience to be their primary differentiator against competitors. * The new year brings opportunities to include new ideas in to your marketing. Here are 7 ways to focus on the customer experience in 2017: 1. Tell your story. How will customers know your bac

As we wrap up the calendar year, we want to ensure that you are up-to-date on upcoming and current social trends that you can expect to see in 2017. Here are 5 quick-hits for what to expect as we jump into 2017! 1. Vicarious Experiences Will Gain Importance Customers will want to live through the story that you are telling them on social. People are going to want to see your products/services and how you go about providing them. Some of the best ways to reach your customer ba

The holiday season may be a busy and expensive time for customers, but there is still a need to keep your marketing efforts ramped up during these months. When customers are looking for products or services you can offer during the holidays, will your business be top of mind? Slowing down marketing efforts means you could miss these opportunities as well as business going in to the new year. Here are simple tips for marketing during the holidays: 1. Use a personal touch to co