Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing...

So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? That you’re using the...

Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message...

Every year, we look forward to the Superbowl—for the ads, of course. Superbowl ads are known for their funny twists. The laugh comes from...

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal...

You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software...

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however,...

One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs...

Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while...

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop...

What’s Your Plan to Re-Engage Lapsed Customers? You’ve worked hard to obtain great customers, and you have an ongoing direct mail program...

What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys...

What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important...

Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures...

Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here...

At Lexinet we choose peace. Here are some of our favorite quotes about peace. "Peace cannot be kept by force; it can only be achieved by...

At Lexinet, we work with the United States Postal Service every day to ship and mail thousands of pieces. Many are not aware of all the...

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing...

October has been a busy and exciting month at Lexinet. We launched our newly redesigned website, started prepping for holiday card season...

Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the...