If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Everybody wants to increase #sales, but without a good customer experience, that’s difficult. CX is your customers’ perception of how you treat them and what it’s like to do business with you. That perception is influenced by everything from the types of #marketing your company engages in, to your willingness to honor their chann

What is a “call to action” (CTA) in marketing? A CTA is specific wording motivating your audience to take a certain, desired action.

Often, buyers need more than one contact with a business before they make a purchase. Sometimes, with more complex sales, it takes an entire

In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you are in the coveted one percent? You might say “personalization and relevance,” and it’s true. Personalization stops you, and relevance gets you reading further. But even the most personalized, relevant message won’t am

Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to foster immediate sales and to plant seeds for tomorrow’s. First you must identify the factors that will further your company’s long-term marketing goals. You might not have a perfect understanding of every looming competitive, economic, l

We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty. Here are 4 ways to differentiate yourself from the competition by building customer relationships: 1. Follow-Up Following up with customers is common knowledge, yet few companies put that extra effort in. According to the Association of Sales Directors, 81% of sal

Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers isn’t always easy, but it should be a priority. Help Scout reports there’s a 60%-70% probability of selling to an existing customer vs. the 5%-20% probability of selling to a new prospect. Based on those numbers alone, a new business goal for the next year should entail a plan to focus on client retention. Creating a “Keep in Touch” plan will ke