Marketers Identify Their #1 Priority: Customer Experience
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Everybody wants to increase #sales, but without a good customer experience, that’s difficult. CX is your customers’ perception of how you treat them and what it’s like to do business with you. That perception is influenced by everything from the types of #marketing your company engages in, to your willingness to honor their chann