We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty. Here are 4 ways to differentiate yourself from the competition by building customer relationships: 1. Follow-Up Following up with customers is common knowledge, yet few companies put that extra effort in. According to the Association of Sales Directors, 81% of sal

Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers isn’t always easy, but it should be a priority. Help Scout reports there’s a 60%-70% probability of selling to an existing customer vs. the 5%-20% probability of selling to a new prospect. Based on those numbers alone, a new business goal for the next year should entail a plan to focus on client retention. Creating a “Keep in Touch” plan will ke