We all want to sell more products and services, and for decades, brand #awareness has been the subject of research and study. Is this a good investment of your #marketing dollars? To what extent does #brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating study: In a blind study by the University of Newcastle and the University of South Australia, 85.5% of subjects chose the familiar brand in the fi

Since the COVID-19 pandemic started, we have continued to push that #communication is still key.

What is a “call to action” (CTA) in marketing? A CTA is specific wording motivating your audience to take a certain, desired action.