Content marketing is one of the most important ways that people find and connect with you. You can deliver #content through print and digital efforts. Content marketing is not just for increasing visibility. It’s for establishing trust and credibility with your target audience, too. A company with relevant, informative content is quickly identified as a thought leader. If buyers trust your content, they will trust your company. How do you get it right? Here are a few ideas fo

We continue to push that communication is still key. Lexinet can help deliver your message through #marketing materials. These pieces could be the first impression of your business- an introductory direct mailing, a neighborhood canvas with door hangers, or a business card shared after the first hand shake. How your business is first perceived can set you apart. Using quality materials with relevant messaging to the right audience makes an effective first impression. Lexinet

When it comes to #personalization in marketing, both digital and #print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts. 1. Relevance doesn’t require tons of data. Customers want their experiences to feel #personal, but this doesn’t require a ton of data. Even a single data point can make a difference. For examp

We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty. Here are 4 ways to differentiate yourself from the competition by building customer relationships: 1. Follow-Up Following up with customers is common knowledge, yet few companies put that extra effort in. According to the Association of Sales Directors, 81% of sal

If your mailing is over-sized, personalized and relevant, it stands out. People want to read more. Here are some techniques for maximizing the effectiveness of your mailings. 1. Narrow down and target the recipients. Custom mailings can include addressing your customer and providing them with content that is useful to them. Utilizing a targeted list for these types of mailings will help you create the best message for your recipients. 2. Leverage the envelope for more marketi