Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to foster immediate sales and to plant seeds for tomorrow’s. First you must identify the factors that will further your company’s long-term marketing goals. You might not have a perfect understanding of every looming competitive, economic, l

We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty. Here are 4 ways to differentiate yourself from the competition by building customer relationships: 1. Follow-Up Following up with customers is common knowledge, yet few companies put that extra effort in. According to the Association of Sales Directors, 81% of sal

There are key essentials you will need when marketing your company. Here are a few tips on pieces to complete the marketing puzzle for your business. Website- Have a professionally built, high-functioning site; it is vital to your marketing. You want your site to be user and mobile-friendly so customers can learn about you efficiently. A visually appealing, well put together, and easy-to-use site lends itself to customers trusting you and your business. Social Media- Quality

The holiday season may be a busy and expensive time for customers, but there is still a need to keep your marketing efforts ramped up during these months. When customers are looking for products or services you can offer during the holidays, will your business be top of mind? Slowing down marketing efforts means you could miss these opportunities as well as business going in to the new year. Here are simple tips for marketing during the holidays: 1. Use a personal touch to co

Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the similarities between Company A and Company B: Both sell snow-clearing services to businesses, schools, and other professional organizations. Both use free ice melt as an incentive to grab attention and encourage responses to their marketing messages. Both mailed sh