The Hottest New Market: Your Own Customers!
Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground for growing sales. Tapping into this market is called customer marketing. Here are some of the key categories for this approach: Cross-sells: These are products related or complementary to ones your customers alr