Survey: Print is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a...
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catye0
- Dec 15, 2020
Five Top Marketing Strategies
Compete with the best. That’s a powerful motto. Here are five #marketing strategies used by top marketers that you should be using. Let’s...
catye0
- Nov 18, 2020
4 Steps to Effective Targeting
When creating any direct #mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for...
catye0
- Sep 8, 2020
Lexinet Capabilities: School Materials
School might look a little different for some right now, but the new year has started!
catye0
- Aug 17, 2020
Marketing Tips for Right Now
Since the COVID-19 pandemic started, we have continued to push that #communication is still key.
catye0
- Aug 12, 2020
Call To Action - What is it and how do we use it?
What is a “call to action” (CTA) in marketing?
A CTA is specific wording motivating your audience to take a certain, desired action.
catye0
- May 27, 2020
5 Ways to Personalize Marketing
When it comes to #personalization in marketing, both digital and #print, are you still on the sidelines? Do you want to give...
catye0
- May 14, 2020
Make Your Print Pop
Print #marketing will always be on trend. On it’s own or coupled with digital, it’s a tool that continues to be effective and successful....
catye0
- Apr 27, 2020
The Love of Print Continues
Despite the meteoric rise of digital marketing, consumers still have a love affair with #print. From direct mail to packaging to signage...
catye0
- Apr 3, 2020
Using Personalization: It's a Must
It used to be that personalizing your marketing, whether digitally or in #print, was something that made you stand out. It was something...
Lexinet
- Jan 9, 2019
3 Secret Benefits to Print over Digital
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a...
Lexinet
- Sep 7, 2018
Can Print Drive Social Media Engagement? You Bet!
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal...
Lexinet
- Aug 10, 2017
Maximizing Your Multichannel Advantage
Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And...
Lexinet
- Jul 3, 2017
Customer Insight Is Key to Personalization
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document...
Lexinet
- May 24, 2017
Study: Cross-Channel Marketing Use Nearly Doubles
If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper...
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