Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The...

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so,...

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers...

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean...

Do You Know These 9 Buyer Types? Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different...

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your...

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer...

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a...

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You...

Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you...

If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and...

Don’t try to pull a fast one on today’s consumers. They are more educated than ever. This includes greenwashing. Despite the many claims...

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct...

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors...

From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the...

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a...

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing...

So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? That you’re using the...

Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message...

Every year, we look forward to the Superbowl—for the ads, of course. Superbowl ads are known for their funny twists. The laugh comes from...