May 3, 20192 minLanguage Your Audience “Gets”Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you...
Feb 6, 20192 minBring Out the Best in Your ChannelsFrom a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the...
Sep 24, 20182 minWant Attention? Use Surprise!Every year, we look forward to the Superbowl—for the ads, of course. Superbowl ads are known for their funny twists. The laugh comes from...