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Closing the Customer Perception Gap

Mar 12, 2019

Closing the Customer Perception Gap

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the boat. Research shows that there is a huge perception gap between how companies think they are performing with customers and how they actually are. According to Bain & Company, 80% of companies think they give su

Marketing Budgets Soar!

Dec 20, 2018

Marketing Budgets Soar!

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing. Great news! That’s the kind of commitment that gets results. Here’s how the data on respondents’ budgets broke out: • 60% increasing • 31% staying the same • 6% decreasing • 3% not sure As part of its survey, Target Marketing a

Keeping in Touch Makes the Difference

Nov 3, 2016

Keeping in Touch Makes the Difference

Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers isn’t always easy, but it should be a priority. Help Scout reports there’s a 60%-70% probability of selling to an existing customer vs. the 5%-20% probability of selling to a new prospect. Based on those numbers alone, a new business goal for the next year should entail a plan to focus on client retention. Creating a “Keep in Touch” plan will ke