What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied or unsatisfied and why. As it relates to marketing, here are the top answers of “satisf

We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty. Here are 4 ways to differentiate yourself from the competition by building customer relationships: 1. Follow-Up Following up with customers is common knowledge, yet few companies put that extra effort in. According to the Association of Sales Directors, 81% of sal