What’s one of the keys to creating great Direct Mail copy? Keeping it tight! Over the years, the amount of #copy used in Direct #Mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of copy used in direct mail pieces has dropped by a whopping 62% over the past two decades. WMW! discovered this trend after analyzing its direct mail database for its “Top 21 Direct Mail Trends for 2021” report. It cites Amaz

Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers isn’t always easy, but it should be a priority. Help Scout reports there’s a 60%-70% probability of selling to an existing customer vs. the 5%-20% probability of selling to a new prospect. Based on those numbers alone, a new business goal for the next year should entail a plan to focus on client retention. Creating a “Keep in Touch” plan will ke