Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while simple, can bring great results. 1. Be relevant, not complicated: Personalized communications do not have to be complicated to be effective. If you are a roofing company, for example, you do not need to know someone's household income, the presence of children in the home, and favorite hobbies to create an effective mailing after a wind storm