Mar 30, 20171 minHow Much Do Bad Addresses Cost You?You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly...
Feb 13, 20172 min5 Ways to Build Your Direct Mail ListLooking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or...
Jan 9, 20171 minMaximizing Your Return on MailingsIf your mailing is over-sized, personalized and relevant, it stands out. People want to read more. Here are some techniques for...