Want to Sell More? Keep It Dripping!
If you keep hearing the term "drip marketing," there's a reason. It's a powerful lead nurturing tool that works. The marketer sends regular marketing communications (drips), often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses a combination of direct mail, email, mobile marketing, newsletters, or other content at the appropriate stage of the sales process. Let's take the example of selling a motorcyc