Want Attention? Use Surprise!
Every year, we look forward to the Superbowl—for the ads, of course. Superbowl ads are known for their funny twists. The laugh comes from the element of surprise. You can use the same approach in your own marketing. This topic was recently covered by MarketingProfs, which offered techniques marketers can use to hook readers with their blog posts, tweets, and marketing copy. We’ll look at some of their suggestions with our own twist thrown in for good measure. 1. Get fresh! B