Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional #marketing #campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a #mailing list and third-party data, but it's always more effective if customers are willing to provide it themselves. Here are five ideas for getting your #target #audience to share more information about themselves. 1. Just ask — and offer an in

We all want to sell more products and services, and for decades, brand #awareness has been the subject of research and study. Is this a good investment of your #marketing dollars? To what extent does #brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating study: In a blind study by the University of Newcastle and the University of South Australia, 85.5% of subjects chose the familiar brand in the fi

What’s a marketing #portal? It’s a private website just for your company that houses your branded marketing materials. Your portal gives you and your employees the ability to quickly order different materials to fit your needs. From postcards and flyers to door hangers and business cards, your portal can include many different materials and designs ready to order. Once you place an order on your portal, it's linked directly to our in-house production system. Our team prints y

Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you use should be matched to the different demographics of your target audience(s). Let’s look at three examples: #1: Millennials Millennials have great influence and spending power, and despite conventional wisdom, they are highly influenced by direct mail. But the traditional “features and benefits” approach doesn’t work for this group. Instead,

There are key essentials you will need when marketing your company. Here are a few tips on pieces to complete the marketing puzzle for your business. Website- Have a professionally built, high-functioning site; it is vital to your marketing. You want your site to be user and mobile-friendly so customers can learn about you efficiently. A visually appealing, well put together, and easy-to-use site lends itself to customers trusting you and your business. Social Media- Quality