Want Better Results? Go Interactive!
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print. When people receive printed pieces that encourage interaction, such as pull tabs, pop-ups, and lifting pages, they are more likely to respond to its message. If you can get them to “create” the piece themselves, so much the better. It’s why campaig