The 5 Marketing Tools Every Contractor Should Have in Their Toolbelt

Your contractors are known for their craftsmanship, their expertise, and their ability to deliver results in the field. But, skills alone don’t win jobs.

In today’s competitive marketplace, your field team of contractors are also expected to show up as polished professionals, credible, consistent, and ready to earn trust from the very first interaction. And that’s where marketing comes in.

Too often, contractors are left with nothing more than a logo file and a handshake. The result? DIY marketing that looks inconsistent, feels unprofessional, and leaves customers questioning whether they’re the right choice.

The good news? Manufacturers and corporations have the power to change that, by partnering with us, Lexinet! We help you by equipping contractors with the right marketing tools, that don’t just set your contractors up for success, but also protect the brand, generate more leads, and strengthen loyalty across the field!

So, what should be in every contractor’s marketing toolkit? Let’s break it down.

Tool #1: Flyers & Brochures

Flyers and brochures are more than just paper, they’re conversation extenders. When a contractor leaves behind a professional handout, it does the talking long after the rep has walked out the door.

Think about it: a homeowner may meet with three different contractors in a single week. The one who leaves behind a polished brochure that outlines services, explains the process, and reinforces credibility will stand out every time!

These materials need to be branded, current, and consistent. A DIY flyer printed at the local copy shop won’t have the same effect. Contractors need ready-to-go flyers that reflect the quality of the your brand as the manufacturer, and make their pitch unforgettable.

Tool #2: Postcards & Direct Mail

In an age of digital overload, postcards are making a major comeback! Why? Because they land directly in the hands of the people who matter most, your contractor’s perfect potential customers.

Direct mail has an incredible ability to target the right households:

• Specific neighborhoods or zip codes

• Income levels or home values

• Lifestyle indicators, like beauty or wellness spenders, homeowners, or retirees

When a postcard shows up with professional design and a strong call-to-action, it drives awareness, sparks curiosity, and often creates referrals before a rep even knocks on a door.

For contractors, postcards are like mini-billboards, easy to distribute, impossible to ignore, and powerful when paired with a broader marketing system.

Tool #3: Job Site Signs

We’ve said it once and we’ll say it again…neighbors are nosy. And that’s a good thing for your  business!

When a yard sign goes up on a jobsite, it sends a message to the entire street: this is the contractor people trust. Jobsite signage works as free advertising, building credibility simply by being visible where the work is happening.

But once again, consistency matters. A professional, branded yard sign reflects positively on both the contractor and the manufacturer. A flimsy, DIY version? Not so much.

Equipping your contractors with high-quality signage ensures that every project site doubles as a marketing opportunity, turning one job into a neighborhood full of prospects.

Tool #4: Leave Behind Kits

Here’s where things get really powerful: leave-behind kits! 🌟

A leave-behind kit is more than just a stack of brochures or a lone business card. It’s a thoughtfully bundled package of branded materials that a customer can explore after the contractor leaves.

Think:

• A brochure outlining services

• A postcard with a special offer

• A business card for easy contact

• A branded folder or piece that ties it all together

These kits act like a silent salesperson, continuing to build trust and credibility long after the initial appointment. Customers feel cared for, and the contractor feels more confident knowing they’re supported on the backend and leaving behind professional tools that carry weight.

For manufacturers, providing leave-behind kits sends a powerful message: we’re invested in your success. And for contractors, it means no more scrambling to put together random pieces on their own.

Tool #5: Digital Ready Assets

The modern field rep isn’t just operating door-to-door or across the jobsite, they’re also communicating online, in email and even in the DM’s. And that’s why digital-ready assets are now a critical part of your contractor toolkit! 

This includes:

• Graphics that reps can use to build local awareness

• Digital flyers or PDFs that can be texted or emailed to leads instantly

When reps have digital-ready assets at their fingertips, they can stay consistent across every platform, whether they’re handing out a brochure, sharing a graphic on Facebook, or emailing a proposal.

Manufacturers who provide these assets ensure their brand stays tight and professional, no matter how or where contractors are communicating.

Why Contractor Marketing is the Manufacturer’s Responsibility

You might be thinking: shouldn’t contractors be responsible for their own marketing?

The reality is, contractors are experts at what they do, but they don’t always have the time, skillset, or resources to create professional marketing on their own. When they try, the results are inconsistent and brand quality suffers, or they are constantly reaching out to your internal marketing team, creating a bottleneck!

This is where manufacturers play a critical role. By providing centralized marketing tools through a hub, manufacturers:

• Protect the brand by ensuring every asset is consistent and approved.

• Empower contractors to sell more confidently in the field.

• Save time for their corporate marketing teams, who no longer need to field constant requests.

• Strengthen loyalty by showing contractors they’re supported from day one.

The Payoff: Equipped Contractors Win More Business

When contractors have access to a full marketing toolkit, the benefits are clear:

• They win more jobs because they look credible and prepared.

• They represent the manufacturer’s brand with pride and professionalism.

• They build stronger connections with customers, who feel they’re working with a trusted name.

• They stay loyal to the manufacturer, knowing they’re backed by a system that supports their growth.

It’s a win-win: contractors grow their businesses, and manufacturers expand their market reach while keeping their brand reputation strong.

Ready to Support Your Field Reps in a Big Way?

If you want contractors to win in the field, they need a complete marketing toolkit: flyers, postcards, signage, leave-behinds, and digital assets that make them look professional and feel supported.

That’s exactly what Lexinet delivers. Our print marketing hub makes it easy for manufacturers to equip every rep with branded, on-demand materials that are fast, consistent, and always on brand.

Ready to give your contractors more than just a logo? Let’s build their toolkit together!

Book a FREE Demo-Call here: https://info.lexinetcorporation.com/consult-rt