In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's...

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are...

Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two...

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail...

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three...

Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple,...

In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on...

Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them...

Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away...

In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular...

One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought...

When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers...

Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in...

As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better...

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales...

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing...

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong,...