Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive participation in its social media and mobile contests. To engage consumers, the company offers daily giveaways. To participate, consumers must purchase one of the company’s products, such as low-fat cheese or ice cream bars,

Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it is over. Here’s a checklist that you make the event the best it can be. 1. Direct mail. Consider a drip strategy: one mailing well in advance and one (or more) closer to the date to nudge them to respond if they have not already. People are busy. Get on their calendars