Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it is over. Here’s a checklist that you make the event the best it can be. 1. Direct mail. Consider a drip strategy: one mailing well in advance and one (or more) closer to the date to nudge them to respond if they have not already. People are busy. Get on their calendars