Language Your Audience “Gets”
Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you...
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Feb 6, 20192 min
Bring Out the Best in Your Channels
From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the...
Aug 28, 20172 min
Creating Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote,...
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