Despite the meteoric rise of digital marketing, consumers still have a love affair with #print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain a key part of the mix. According to a recent study by Smithers Pira, the global print market is expected to reach $821 billion by 2022 (“The Fu

What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their marketing practices. In the report, “The Fourth Annual State of Marketing,” respondents are divided into three categories: top performers (those who are “highly satisfied” with their marketing outcomes), underperfor