The Love of Print Continues
Despite the meteoric rise of digital marketing, consumers still have a love affair with #print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion of digital media, but for best results, it needs to remain a key part of the mix. According to a recent study by Smithers Pira, the global print market is expected to reach $821 billion by 2022 (“The Fu