Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason! How can this be? If customers are happy with the products they buy, how can they switch so easily? Because so many companies offer products and pricing similar to one another’s. That’s why maintaining

As a #nonprofit, you know the importance of personalized #directmail. Most likely, you are already personalizing your #mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while they may not all apply to your organization, illustrate how important it is to know as much as possible about your donors. You never know what data might be vital to increasing their support. S

What’s one of the keys to creating great Direct Mail copy? Keeping it tight! Over the years, the amount of #copy used in Direct #Mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of copy used in direct mail pieces has dropped by a whopping 62% over the past two decades. WMW! discovered this trend after analyzing its direct mail database for its “Top 21 Direct Mail Trends for 2021” report. It cites Amaz