5 Fun Stats to Inform Your Fundraising
As a #nonprofit, you know the importance of personalized #directmail. Most likely, you are already personalizing your #mailers by the...
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catye0
- Apr 27, 2020
The Love of Print Continues
Despite the meteoric rise of digital marketing, consumers still have a love affair with #print. From direct mail to packaging to signage...
Lexinet
- Apr 5, 2019
Want Better Results? Go Interactive!
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and...
Lexinet
- Jan 9, 2019
3 Secret Benefits to Print over Digital
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a...
Lexinet
- Oct 16, 2018
Want Better Results? Drip It!
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message...
Lexinet
- Apr 13, 2018
Want Great Direct Mail? Do This!
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while...
Lexinet
- Mar 15, 2018
What’s Your Plan to Re-Engage Lapsed Customers?
What’s Your Plan to Re-Engage Lapsed Customers? You’ve worked hard to obtain great customers, and you have an ongoing direct mail program...
Lexinet
- Jan 9, 2018
Planning an Event? You Need These 7 Items!
Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures...
Lexinet
- Dec 26, 2017
10 Reasons Why Direct Mail Is a Life Hack
Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here...
Derron Reddick
- Dec 5, 2017
Perks of Using USPS
At Lexinet, we work with the United States Postal Service every day to ship and mail thousands of pieces. Many are not aware of all the...
Lexinet
- Oct 11, 2017
Why Cross-Channel Consistency Is So Important
Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the...
Lexinet
- Sep 24, 2017
Benefits of Using Triggered Emails
When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized....
Lexinet
- Jul 21, 2017
Does 1:1 Printing Really Make a Difference?
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI....
Lexinet
- Mar 30, 2017
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly...
Lexinet
- Feb 13, 2017
5 Ways to Build Your Direct Mail List
Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or...
Derron Reddick
- Jan 9, 2017
Maximizing Your Return on Mailings
If your mailing is over-sized, personalized and relevant, it stands out. People want to read more. Here are some techniques for...
Derron Reddick
- Dec 5, 2016
Essentials for Marketing Success
There are key essentials you will need when marketing your company. Here are a few tips on pieces to complete the marketing puzzle for...
Lexinet
- Sep 22, 2016
Why is Direct Mail Timing so Important?
Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand....
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