5 Fun Stats to Inform Your Fundraising
As a #nonprofit, you know the importance of personalized #directmail. Most likely, you are already personalizing your #mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while they may not all apply to your organization, illustrate how important it is to know as much as possible about your donors. You never know what data might be vital to increasing their support. S