We all want to sell more products and services, and for decades, brand #awareness has been the subject of research and study. Is this a good investment of your #marketing dollars? To what extent does #brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from one fascinating study: In a blind study by the University of Newcastle and the University of South Australia, 85.5% of subjects chose the familiar brand in the fi

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide. Are you top of mind in your category? If not, how do you get there? Here are five ways to stay top of mind with your customers: 1. Promote your selling proposition. Every company has (or sh