Creating Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote,...
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Jul 3, 20172 min
Customer Insight Is Key to Personalization
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document...
Jun 15, 20172 min
What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and...
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