Mar 12, 20192 minClosing the Customer Perception GapEver wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct...
Mar 15, 20182 minWhat’s Your Plan to Re-Engage Lapsed Customers?What’s Your Plan to Re-Engage Lapsed Customers? You’ve worked hard to obtain great customers, and you have an ongoing direct mail program...
Feb 11, 20181 minWhat Makes Top Marketers Tick?What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys...