Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground for growing sales. Tapping into this market is called customer marketing. Here are some of the key categories for this approach: Cross-sells: These are products related or complementary to ones your customers alr

What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied or unsatisfied and why. As it relates to marketing, here are the top answers of “satisf

Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here are 10 reasons direct mail needs to be one of your marketing hacks. 1. Increases branding and keeps your company top of mind. 2. Is one of the most inexpensive, yet most effective marketing strategies. 3. Is seen by 98% of recipients the same day it is delivered. 4. Evades the spam filter. 5. Can serve a variety of marketing goals, from sh

What sets your business apart? While another business might offer the same services as you, the experience you give your customer or potential customer can help close the deal. Currently, 89% of marketers expect customer experience to be their primary differentiator against competitors. * The new year brings opportunities to include new ideas in to your marketing. Here are 7 ways to focus on the customer experience in 2017: 1. Tell your story. How will customers know your bac