Can Print Drive Social Media Engagement? You Bet!
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true. As proof, look to Skinny Cow, which offers low-fat dairy treats. Skinny Cow uses print to drive participation in its social media and mobile contests. To engage consumers, the company offers daily giveaways. To participate, consumers must purchase one of the company’s products, such as low-fat cheese or ice cream bars,