What’s one of the keys to creating great Direct Mail copy? Keeping it tight! Over the years, the amount of #copy used in Direct #Mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of copy used in direct mail pieces has dropped by a whopping 62% over the past two decades. WMW! discovered this trend after analyzing its direct mail database for its “Top 21 Direct Mail Trends for 2021” report. It cites Amaz

Customers can change their mind at any time. One survey found that, even though 72% of consumers were highly satisfied with the products or services received from the companies they did business with, 88% said that they were willing to switch providers “for any reason”! Just like you, many of your competitors offer a quality product and service at reasonable prices. How do you keep customers #loyal to you? It’s something surprisingly simple — pay attention to them. All things

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct #mail piece is that they are interested in the products or services you offer. But did you know that there are other reasons that recipients open their mail, too? These include: Seeing the piece is personalized to them. Having a positive view of the company. Reading direct mail is seen as a leisure activity. Seeing th

Content marketing is one of the most important ways that people find and connect with you. You can deliver #content through print and digital efforts. Content marketing is not just for increasing visibility. It’s for establishing trust and credibility with your target audience, too. A company with relevant, informative content is quickly identified as a thought leader. If buyers trust your content, they will trust your company. How do you get it right? Here are a few ideas fo

When creating any direct #mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for maximizing your efforts. 1. Freshen up your insights. Think you know your customers? Don’t rely on data or customer profiles you developed last year. Customers and the

What is a “call to action” (CTA) in marketing? A CTA is specific wording motivating your audience to take a certain, desired action.

What’s a marketing #portal? It’s a private website just for your company that houses your branded marketing materials. Your portal gives you and your employees the ability to quickly order different materials to fit your needs. From postcards and flyers to door hangers and business cards, your portal can include many different materials and designs ready to order. Once you place an order on your portal, it's linked directly to our in-house production system. Our team prints y

It used to be that personalizing your marketing, whether digitally or in #print, was something that made you stand out. It was something your competitors weren't doing, so your customers and prospects took notice. Today, personalization has become expected so that people notice if you are not personalizing. Instead of being a positive differentiator, it has become a negative one. While some marketers are still deciding whether to take the plunge into this form of marketing, f