Jul 10, 20182 min3 Steps to Rocking Your 1:1 Print Marketing CampaignYou’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however,...
Nov 6, 20171 minWhy 1:1 Print Beats Online “Targeting”If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing...
Sep 6, 20172 minDoes Personalization Really Work?We are seeing 1:1 printing or “print personalization” more and more places these days. Direct mail. Follow-up marketing collateral....