3 Steps to Rocking Your 1:1 Print Marketing Campaign
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts with setting a specific and realistic marketing goal. “Increasing sales” isn’t good enough. If you are an auto dealership, for example, the goal might be to get customers to return to the dealership for their 50,