3 Steps to Rocking Your 1:1 Print Marketing Campaign
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however,...
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Lexinet
- Nov 6, 2017
Why 1:1 Print Beats Online “Targeting”
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing...
Lexinet
- Sep 6, 2017
Does Personalization Really Work?
We are seeing 1:1 printing or “print personalization” more and more places these days. Direct mail. Follow-up marketing collateral....
Lexinet
- Jul 21, 2017
Does 1:1 Printing Really Make a Difference?
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI....
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