What Makes a Great Website?

November 21, 2016

 

Nothing sets your business apart quite like a high-quality and easy-to-navigate website. The process of creating, maintaining or updating your website may seem like a daunting task, but it is vital to ensure your customers have the ultimate experience while visiting the site.

 

It is important to realize that simply throwing a website together to have an online presence is not going to help your business move forward. Here are some important tips to remember when building or updating your site:

  • Consistency- Nothing turns your potential customers off quite like a website that is hard to navigate through and understand. If your website is clean, concise, to the point when it comes to promoting your business, customers will thank you for it. Having similar page formats throughout the site makes it easier for customers to navigate information efficiently.

  • White Space- Some website builders get the urge to fill out every blank space on their site. However, it is important to utilize white space. This will make it easy for your customers to read and digest the content.

  • Social Media Icons- It’s a benefit to have social media icons on your site, but refrain from placing them too prominently at the very top of your home page. You worked hard to get them to your website; why send them to your social channels right away when you already have them in the right place to learn about you?

  • Mobile-Friendliness- According to Shopify, now 50.3% of e-commerce happens on mobile devices. With slightly over half of online sales coming from devices other than computers it is key that your website is mobile compatible or responsive. Otherwise, you could miss out on an opportunity for additional sales.

  • Responsiveness- It’s important to follow up with customers in a timely manner who have left questions/comments on your website just as you would if they sent you an e-mail or left you a voice message. Showing your customers you value their experience on the site and want to resolve their issue as fast as possible gives them peace of mind while building lasting relationships.

These are a few simple things to keep in mind when striving to create the best online experience for your business. However, there are a lot more tips to make sure your customers have all the tools needed to know what your business has to offer them.  Give us a call today and let us guide you on the path to growing your business! 

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