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July 10, 2018

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however, there is so much to do. Where do you begin? Start by asking three questions.

1. What are you trying to accomplish?

Success starts wit...

November 6, 2017

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print.

In a survey of more than 1,200 people conducted by Zuss...

September 6, 2017

We are seeing 1:1 printing or “print personalization” more and more places these days.  Direct mail. Follow-up marketing collateral. Information kits. What’s the real deal with these applications? Do they really live up to the hype? Or is personalization just a gimmick...

July 21, 2017

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achie...

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