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June 25, 2019

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.

1. Mailing list

Is your mailing list current? Are you mailing...

June 13, 2019

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.

  • 80% of consumers are more li...

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